Newsletter - November 2025
✨ Looking Back: From Idea To Brand
What started as a simple idea in January has now become reality. We noticed the daily struggle shorter men face when buying clothes and decided to change that.
- January: the idea for Short Supply was born.
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February: we shaped the concept into a business plan.
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April: we officially registered with the Chamber of Commerce and started searching for suppliers that matched our quality standards.
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May: we refined the perfect fit for our first product, the Amsterdam Jeans.
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June - August: we built our webshop and prepared for launch.
- September - October we officially launched and welcomed our very first customers.
It has been months of measuring, sampling and fine-tuning, and now we are finally ready to grow.
🚀 Looking Ahead: November
After our September launch, this month is all about connection. We’re focusing on growing our community and reaching more shorter men across Europe. Through Instagram, Facebook, TikTok and Discord, we’re sharing stories, tips and feedback to build something bigger than just a clothing brand.
Later this month, we’ll also celebrate our very first Black Friday Sale, giving our followers exclusive early access and special discounts on the Amsterdam Jeans. Keep an eye out — you won’t want to miss it!
💡 What We’re Working On Right Now
Behind the scenes, we’re continuing to develop and improve the Amsterdam Jeans. We’re experimenting with new washes and colors to offer more variety while maintaining the same perfect fit.
Looking ahead to next year, we plan to expand our range with chinos and other casual essentials, gradually building toward our long-term vision — becoming the one-stop shop for affordable casual wear made for shorter men.
We’re taking every step with care, feedback and precision, so every new product fits and feels just right.
💬 Review Of The Month
This month’s shout-out goes to Adam D. from the UK, one of our first customers.
Thank you for your support. Your feedback on the fit and length means a lot and helps us make every next batch even better.
🤝 Let’s Build This Brand Together
Do you have friends who are under 175 cm (5'9")? Tell them about Short Supply.
Got feedback or ideas for future drops? We would love to hear from you.
Together, we can build the go-to brand for shorter men in Europe.
