Newsletter - January 2026

Newsletter - January 2026

✨ Looking Back: A Fresh Start For The New Year

We hope you all had a wonderful holiday season and that 2026 has started well for you. We wish you health, happiness and confidence for the year ahead. Thank you for being part of the Short Supply journey.

We started the new year with an important update to our webshop. Over the past weeks, we refined our web design and brand colors to better reflect what Short Supply stands for.

We moved to a clean black and white design. Simple, modern and without unnecessary distractions. This minimal approach fits perfectly with our mission: affordable basics for shorter men that simply work. No noise, no fuss, just well fitting essentials designed with purpose.

🔮 Looking Ahead: What To Expect This Year

The first months of the year will be all about refinement and expansion. We will continue to improve the overall shopping experience, share more styling content and gradually introduce new products that fit seamlessly into a shorter man’s wardrobe.

2026 is all about building step by step, staying focused and growing in a sustainable way together with our community.


🛠️ What We Are Working On Right Now

As mentioned in our previous newsletter, we are fully focused on expanding our assortment. We expect to launch two new products in March:

Both items are designed as everyday essentials and will be introduced in additional colors later on.


We are also preparing new colorways for the Amsterdam Jeans this spring. Expect a Dark Blue Wash and a Black Wash. These updated versions will include slightly more stretch than the current Amsterdam Jeans to ensure optimal comfort without compromising the fit.

Stay tuned, more updates coming soon.


⭐ Review Of The Month: Tobias

Here is one of the reviews we received recently, translated for our international community:

“The quality is excellent and the fabric feels very comfortable. The fit is great and finally not too long. Very comfortable to wear and looks good. Very satisfied.”

Thank you for sharing your experience with us Tobias. Feedback like this helps us keep improving.


🤝 Let’s Build This Brand Together

Curious about what is coming next? Take a look at the product pages of our upcoming items, the Berlin Jogger and the Munich Heavyweight T-Shirt.

Want to be the first to know when these new products become available? Use the Notify Me button on the product pages and receive an alert straight to your inbox the moment they launch.

Together, we continue building the go to brand for shorter men in Europe.

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