Newsletter - December 2025
✨ Looking Back: November Highlights
November was a special month for us. We welcomed many new customers into the Short Supply community and had the pleasure of seeing so many of you enjoy the Amsterdam Jeans. Your messages, photos and feedback have meant the world to us.
We also received some valuable insights. A few customers mentioned that the jeans felt slightly tight. We appreciate the honesty, because it helps us grow. For our next drop, we will introduce a bit more stretch to ensure an even more comfortable fit while keeping the modern tapered look you love.
Black Friday also marked an important moment for us. It was our first sale event as a new brand and thanks to your support it went really well. We want to thank everyone who took part.
🎄 Looking Ahead: December And The Festive Season
December is the perfect month to slow down and enjoy the winter season. Throughout the month, we will be creating new blog content focused on cold weather styling ideas, winter outfit inspiration and tips tailored to shorter men.
And of course, with the holidays coming up, it is also the perfect time to introduce Short Supply to the shorter men in your life who deserve clothes that finally fit.
(Just saying… the Amsterdam Jeans looks great under a Christmas tree ;)
🛠️ What We Are Working On Right Now
In the beginning, we planned to introduce chinos as our next item. However, we realised that chinos, just like jeans, are technically complex to stock efficiently because they require multiple width and length combinations.
To grow our start up as strategically and efficiently as possible, we have shifted our focus. Instead, we are working on two essentials that are easier to scale and perfect for everyday wear:
- A pair of joggers, starting in black
- A 100% premium cotton heavyweight T shirt, also starting in black
Both items are planned for February or March 2026, with new colors such as white and dark grey arriving later.
If our growth continues, we will expand our assortment throughout 2026 in this order:
- Joggers (black, later light grey and navy blue)
- 100% premium heavyweight T shirts (black, later white and dark grey)
- Crewneck sweaters (black, later dark grey and navy blue)
In the future, as our community grows, we aim to introduce even more essentials such as polos, hoodies, chinos, shorts, pullovers, quarter zips, business shirts, light jackets, bodywarmers and winter coats.
A complete one stop shop for the shorter man. It will take time, but we are committed to building it with you.
⭐ Review Of The Month: Felix
Felix left us a great review on his Amsterdam Jeans:
“The Amsterdam Jeans in size W32 L28 fit comfortably and have very good quality. The length is perfect and the cut looks modern. I would buy them again.”
Thank you Felix, and enjoy wearing them.
🤝 Let’s Build This Brand Together
Do you have friends who are under 175 cm (5'9")? Tell them about Short Supply.
Got feedback or ideas for future drops? We would love to hear from you.
Together, we can build the go to brand for shorter men in Europe.
